October 13th, 2021 by Goodwill
2021 Goodwill® Halloween Survey Uncovers Trends for the Halloween Season
October 13, 2021 — According to Goodwill’s annual Halloween Survey, Goodwill stores top the list (88%) of favorite places to shop among those who prefer DIY costumes and those who look for materials at thrift stores. Halloween shoppers of all stripes may soon join the ranks of DIYers as supply chain shortages impact yet another consumer market – Halloween costumes and décor.
“Halloween has long been our busiest season as customers embrace do-it-yourself costume and décor shopping at Goodwill stores,” said Colleen Morrone, President and CEO of Goodwill of Delaware and Delaware County. “DIY and pre-loved, ready-to-wear Halloween costumes at Goodwill are plentiful this year as disruptions in the supply chain limit everything from paper towels, to lumber, and now, new out-of-the-box Halloween costumes. Rather than chasing down ready-to-wear costumes in stores this year, families have the option of making their own, and in the process they will gain quality family time creating affordable costumes and decor while reusing items to be more environmentally friendly.”
The Goodwill Halloween Survey also found that costumes based on pop culture trends or characters from TV, movies, video games or books are the most popular among respondents planning to dress up this year. Twenty-eight percent preferred these kinds of costumes this year, followed by iconic Halloween costumes, such as witches, ghosts, zombies or werewolves (25%), and very unique, one-of-a-kind costumes (24%).
Two-thirds (66%) of adults who prefer DIY costumes say they or members of their household turn to social media and websites for DIY costume ideas and inspiration. Pinterest (32%) and YouTube (31%) are the top-cited social media platforms, followed by Facebook (22%), Instagram (20%) and TikTok (15%).
Additional survey findings show that three in four Americans (74%) plan to celebrate Halloween this year. The most popular ways people plan to celebrate include giving out candy to trick-or-treaters (41%), wearing a costume or dressing up (34%), decorating their homes (34%) and attending a party (either in-person or virtual) with family/friends (24%).
Explore DIY costume, makeup and decor ideas, and enter Goodwill of Delaware and Delaware County’s Halloween Costume Contest for a chance to win a $250 Goodwill gift card at www.GoodwillDE.org/HalloweenMagic.
ABOUT GOODWILL OF DELAWARE AND DELAWARE COUNTY
For 100 years, the mission of Goodwill of Delaware and Delaware County has been to improve the quality of life for individuals with barriers to self-sufficiency through the Power of Work! This mission is supported by proceeds from donations to our retail and e-commerce operations, and revenue generated through our Industrial Services and Staffing Services programs. In 2020 alone, through our Workforce Development programs, Goodwill of Delaware and Delaware County provided more than 15,000 services to individuals, and placed more than 700 people into employment throughout the region. For information on our programs and services, including our stores and donation locations, visit www.GoodwillDE.org.
ABOUT THE GOODWILL HALLOWEEN SURVEY
Engine Insights, an independent research organization, conducted the 2021 Goodwill Halloween Survey for Goodwill Industries International. The online poll took place from September 8 – 12, 2021, and included a sample size of 2,022 self-selected adults. Responses were weighted by age, gender, geographic region, race and education to ensure reliable and accurate representation of the total U.S. population ages 18 and older. Since 2014, Goodwill and Engine have worked together on Halloween-themed survey research. View more of our 2021 Goodwill Halloween Survey results at www.Goodwill.org/Halloween.